01 — THE FRAMEBetter business is our business.
Build the company you want, on your own terms.
Think Luce works inside founder-led and family-led businesses, working alongside founders, owners, and teams, diagnosing challenges and installing the actions the business needs, one at a time, until each one runs without us.
One challenge met. One measure moved. Begin Monday.
02 — THE DIAGNOSISSix situations.
You're probably in one of them.
You took time off, and the business felt it.
The business runs on you, and the cost of that has stopped being theoretical.
You've been flat for three years, and the plan keeps not executing.
The constraint isn't strategy. It's that nothing has actually held.
The deal closed, and the business stopped behaving like the deal said it would. The business you bought is not the business you have, and year one is already moving.
You refuse to run the playbook everyone keeps handing you.
You want to grow without becoming the kind of company you wouldn't want to work at.
The handoff is coming, and the business is not ready to stand on its own. Family, succession, or sale, the question is the same: does it stand on its own?
You've already written one of these checks. It bought you nothing.
The retainer cleared. The deck was beautiful. Nothing changed in the business. You're not running that experiment again.
03 — THE DISTINCTIONA Different Kind of Help.
If you've worked with any of these and felt the result, you already know…
Consultants leave reports. Coaches leave conversation. Fractionals leave dependency.
We leave results and confidence.
We don’t leave you to figure it out alone.
Every engagement is built around a single test. Plans can look right and still not hold. Reports can be correct and still not change the business. Conversations can be useful and still not reach the work. The proof that the work has been done is that the action is running, the result has landed, and the work keeps going when we are gone. Nothing short of that proves it.
The change is the work.
04 — THE WORKThree doors. Every one ends with something working.
30-Day Sprint, $250
For owners who can name one constraint and want it moved quickly. One diagnostic, one action chosen, one measure named, thirty days of change.
→ action installed, measure moved
Install Project, $4,500 – $12,000
For bigger actions that need the team to absorb them. Six to eight weeks inside the business, working with the owner and the people who will own the action after we leave.
→ action installed, team operating it
Embedded Engagement, $5,000 – $15,000 / mo
Six-month minimum. For owners who need multiple actions installed in sequence, with the cadence stepping down as the business takes the work back. Graduation is built in, not optional.
→ business runs without us in the room
05 — THE STANDARDTruth, even when it costs us.
We name what we see, including what the owner can't or won't. The truth is what the work needs, not what makes the relationship comfortable.
What we hold ourselves to.
Outcome, not engagement.
We are paid for what changes in the business, not for the time we spend in it. We do not pad, perform, or pretend.
The client's success, not ours.
We are here for the company they want, built on their terms, made to stand on its own. Our success is the version of their business that no longer needs us.
We do the work the work requires.
Depth where speed would do. Rigor where the easy answer would do. Judgment where a template would do. Craft where output would do.
06 — THE ENTRYThree ways in.
Start a Sprint, $250
Pay, schedule your Day 1 call, begin the thirty days.
Buy now →
Install Project
For a bigger action that needs the team.
Inquire →
Embedded Engagement
For multiple actions over six months.
Inquire →