Deep Breath In. Deep Breath Out. A Moment For Gratitude.

A Strategy Studio for Small Purpose-Driven Businesses.

Think Luce is where clarity, purpose, and momentum meet. In navigating growth, change, or complexity– you don't have to figure it out alone. We remove the guesswork by guiding you toward real alignment, clear strategy, and traction that builds.

A Note from Us

You didn’t land here by accident.
Whether you arrived through a trusted referral or a well-timed search, chances are you’re at an inflection point and looking for grounded, strategic support.

We work with Professional & Creative Service Firms, Small Makers & Emerging Manufacturers, and Boutique & Regenerative Brands.

Our clients come to us to:
• Realign their business model with their long-term vision
• Refine offers, pricing, or positioning for better traction
• Address operational friction or team dynamics
• Build momentum after a plateau or pivot

If you're caught in a cycle, thinking about what’s next or simply want a clearer, more aligned path forward — you’re in the right place.

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What We Help With

We’re not your typical consultants. We blend strategy with purpose – insight with execution. Here’s how we support founders and small teams at pivotal moments:

  • Strategic clarity when your vision is clear but the path forward isn’t — whether you’re rethinking offers, repositioning in the market, navigating shifting regulations, or building leadership buy-in for big decisions.

    Operational alignment to reduce friction — restructuring roles, workflows, or systems so your business runs with more ease, less waste, and fewer compliance gaps.

    Growth pathways that reflect your mission — expanding without burnout, and scaling without losing what made it meaningful.

    Outside eyes that see the big picture — and name what’s working, what’s drifting, and what you’ve been too close to see.

    Frameworks that function like maps — guiding your next moves without boxing you in. Flexible, practical, and built to evolve with your business.

We’ve Sat at the Crossroads.

Think Luce was born from lived experience. The pivots, the plateaus, the quiet rebuilds. We don’t bring cookie-cutter strategy. We bring frameworks that breathe, insight that grounds, and guidance that moves with you.

If you’re ready for thoughtful, purpose-aligned support — Let’s begin.

Our Signature Process & How We Work:

The Polaris Path™ is our signature methodology — No packages, no one-size-fits-none blueprints. Just a clear process, fitted to the living and breathing challenges of your business.

  • Ignition Point: We discover what’s true.

  • Field Scan: We map the real terrain.

  • Catalyst Sessions: We align your people.

  • Strategic Realignment: We chart what’s next – only what matters.

  • Execution Architecture: We help you build the bones for action.

  • Adaptive Momentum: We stick around as things shift.

Still checking the vibes?

No problem. Poke around. Listen for your inner voice. Read our FAQs.

We’re here when you’re ready.

Or reach out directly; sometimes it feels better to have a free space to just be.

We answer every message personally.

Essays and Insights

FAQs

  • We work with soul-driven small businesses, founders, and teams who want more than just growth — they want alignment. Most of our clients are earning between $200K and $20M in annual revenue, and span industries like creative services, boutique hospitality, consulting, cultural organizations, and regenerative product-based businesses. If you’re craving clarity, traction, and a business that actually fits who you are and where you're going — you’ll fit right in.

  • We help untangle the messy middle of running a small business. Think strategic friction, team misalignment, offer confusion, stalled growth, or feeling like you're running in three directions at once.

    We bring grounded clarity, practical momentum, and a re-alignment to what really matters — from strategic planning and business modeling to team dynamics, operations, and leadership evolution.

  • The Polaris Path™ is our signature framework — a soulful, strategic map designed to help you realign your business to your deepest purpose. It’s not a one-size-fits-all process. It’s more like a compass you learn to trust again.

    The path unfolds in six phases:
    1. Orientation Point – Reconnect with your “why.”
    2. Constellation Scan – See the full landscape of your business.
    3. Signal Decoding – Uncover the real issues (not just the loudest ones).
    4. Charting the Shift – Redesign your model, structure, and strategy.
    5. Momentum Map – Build a right-sized action plan.
    6. Course Correction – Stay aligned as you grow.

  • We offer a few accessible entry points depending on what you need:
    - A Signal Finder Call if you’re stuck and need quick insight.
    - A Trail Map Mini Review for feedback on a key area.
    - A Pulse Point Assessment for a holistic full-business check-up report.

    These can be booked directly through our Micro-Offerings page.


    - Or you can Apply to work with us through a more immersive engagement.

    Click the “Quick Start” button at the top of the or reach out directly — we’ll help you find the right starting place.

  • We blend soulful strategy with sharp business acumen. We don’t offer cookie-cutter answers or shiny frameworks. We listen deeply, think creatively, and guide you toward solutions that fit you — not just your market.

    We’ve walked the winding path ourselves, and we know the terrain. We bring both heart and rigor, magic and metrics, intuition and implementation.

  • Both. You can work with us in bite-sized sessions or through more extended journeys. Some clients work with us for 90 minutes. Others stay with us for months. It all depends on what kind of support your business — and spirit — need right now.

  • That’s actually very common — and part of our work. We’ll help you untangle the noise and find your next true step. You can start with a Signal Finder Call, or just reach out and we’ll guide you from there.

  • Think: calm, curious, collaborative. We ask good questions. We say the hard things kindly. We laugh often. We see your brilliance — even when you’re too tired or tangled up to see it yourself.

    We’ll never overwhelm you with jargon or a 147-point action plan. But we will give you clarity, traction, and a roadmap that feels like you.

  • Both. We love working with visionary founders, small-but-mighty leadership teams, and mission-aligned businesses that are growing with intention. Whether you’re one person or twenty, we shape the work to fit your structure and culture.

  • We’re based in Texas (with roots and branches all over), and we work with clients across the U.S. and internationally. Most of our sessions are virtual, via Zoom or phone. If you’re interested in an in-person intensive or retreat, just ask.

  • Yes. We offer Waypoint Workshops, Offer Alchemy Labs, and custom team sessions for organizations that need a burst of insight or a strategy reset. We also collaborate with partners to design bespoke programs.

  • We have offerings from $99 entry points all the way to multi-month strategy journeys. You can see our full Offer Ladder on our site.

    We believe in clarity, transparency, and real value. If you're not sure what's right for your budget or needs, just reach out and we'll talk through it with you.

  • You can! We call that a Signal Finder Call. It’s 45 minutes, $99, and you’ll walk away with insight and next steps — not just vibes and validation.

  • Perfect. Questions are the start of clarity. Send us a note, book a call, or apply to work with us — we’d love to hear what’s stirring.

The Humans Behind Think Luce

We’re Zac and Lindsey — two seasoned guides who’ve weathered our own business wilderness and helped others navigate theirs. Think Luce was born from the belief that meaningful work deserves meaningful support.

If this resonates, we’d love to hear from you.
If not, we trust your inner compass knows the way.

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